Xhovana Prenga is a doctoral researcher in the International Doctorate Programme Business and Human Rights at Friedrich-Alexander-University Erlangen–Nürnberg (FAU), where she explores the intersection of social media algorithms, sensemaking, business human rights, and digital well-being. She holds an M.Sc. in International Information Systems from FAU, a B.A. in Economics from the University of Massachusetts Boston, graduating summa cum laude, and a Bachelor’s in Business Administration from the University of Tirana. Her academic trajectory spans information systems, data analytics, business strategy, and human rights, forming a strong interdisciplinary foundation for understanding the societal implications of digital technologies.

During her Master’s studies, she worked as a student researcher at FAU’s Chair for Information Systems, contributing to projects on responsible and ethical AI and recommender systems. Her current doctoral research investigates how users make sense of social media algorithms and platform design, and how these interpretations influence well-being, autonomy, and empowerment. With a focus on sustainability goals, her project aims to understand how can user sensemaking serve as both a pathway to individual well-being and empowerment, and a foundation for designing more effective social media governance frameworks?